The landscape of holiday advertising has shifted significantly. With mobile conversions rising by 7% each year, brands still clinging to strategies from 2019 face the risk of losing out on essential sales. Consumers are increasingly shopping through their mobile devices—not on desktop sites. It’s crucial to evolve and optimize your holiday ads for this mobile-first reality. Here’s how to ensure your approach is effective this upcoming season. Design Vertical-First Ads In a wo

In 2026, the landscape of search has transformed dramatically. Gone are the days when Google was the sole gatekeeper of information. Today, search is omnipresent, woven into the fabric of our daily digital interactions. Brands are now discovered through a multitude of platforms, including TikTok, Instagram Reels, Pinterest, and even AI-driven tools like ChatGPT and Perplexity. This shift necessitates a new approach to digital visibility: Search Everywhere Optimization (SEO).

As the holiday season approaches, creators often find themselves caught in a whirlwind of trends, trying to keep up with the latest viral formats and styles. However, this trend-chasing can lead to fatigue and misalignment with your brand's true identity. Instead of scrambling for the next trending Reel format, it’s time to focus on visuals that move with purpose. In this blog post, we’ll explore how to shift from trend-driven content to a strategy-driven approach that will s