In the dynamic world of digital marketing, personalization is no longer just a trend; it is essential for connecting with customers. However, many brands still make critical mistakes when applying AI for personalization. If your messages still start with a simple “Hi [First Name],” it’s time to rethink your strategy. AI can enhance your efforts, but it is your understanding of the customer that truly personalizes the experience. Here’s how to elevate your AI personalization i

The landscape of holiday advertising has shifted significantly. With mobile conversions rising by 7% each year, brands still clinging to strategies from 2019 face the risk of losing out on essential sales. Consumers are increasingly shopping through their mobile devices—not on desktop sites. It’s crucial to evolve and optimize your holiday ads for this mobile-first reality. Here’s how to ensure your approach is effective this upcoming season. Design Vertical-First Ads In a wo

In 2026, the landscape of search has transformed dramatically. Gone are the days when Google was the sole gatekeeper of information. Today, search is omnipresent, woven into the fabric of our daily digital interactions. Brands are now discovered through a multitude of platforms, including TikTok, Instagram Reels, Pinterest, and even AI-driven tools like ChatGPT and Perplexity. This shift necessitates a new approach to digital visibility: Search Everywhere Optimization (SEO).